Tips For Doing Safe Link Building in E-Commerce
Link building is a crucial part of an ecommerce website’s SEO. The overall quality of your ecommerce site’s backlink profile is what Google uses to determine rankings.
It would help if you had a diverse range of quality links to be successful. While many people will tell you that link building is dead, it’s still an effective method with the right techniques.
Don’t Be Afraid To Be Honest
Regarding ecommerce, it’s important to prioritize safe link building and honesty. Rather than spamming your content to anyone and everyone online, build genuine, mutually beneficial relationships with those you pitch to. To drive sales, ecommerce websites must rank number one for buyer keywords and attract prospective buyers who need their products or services.
Don’t Forget About Internal Links
Ecommerce websites depend on revenue for survival; links help them generate that revenue. They also need to rank well in search engine results pages (SERPs), and a strong link profile is a key to that success.
The problem is that many ecommerce sites need help getting the right links. They may need more time or resources to do the necessary outreach, so they have a spammy and unnatural link profile.
One way to avoid this is by finding content with unlinked brand mentions and asking the website owner to add a link to your site. This is a good way to get high-quality, relevant links without breaking Google’s rules. It can also be a great way to build authority.
Don’t Be Afraid To Ask
Ecommerce sites rely on traffic to make sales. Organic search traffic is a great way to attract buyers in hot pursuit. Ranking for buyer keywords, such as “protein powder for sale,” can bring these buyers in hurry directly to your site, where they can quickly buy and leave satisfied.
One way to get this kind of natural traffic is by getting links from other websites with a similar target audience. This helps keep your link profile looking natural and boosts the relevance of your landing pages.
You can find these links by searching for unlinked brand mentions and proposing to the website owner that they link back to you. This technique is often called broken link building and can be accomplished using free tools.
Don’t Be Afraid To Offer
E-commerce is a highly competitive online business. It would help if you ranked well for buyer keywords (like “protein powder for sale”) to get organic search traffic to your product pages and site.
That’s why it’s important to be willing to offer links in exchange for others linking to your website. This is a form of white hat link building.
One way to do this is to search for websites that include unlinked mentions of your brand and reach out to those website owners. Another is to use broken link building by searching for resources on your competitors’ sites that aren’t unavailable and proposing that they link to your alternative. Neither of these tactics is considered grey or black hat when applied appropriately with sound SEO techniques.
Don’t Be Afraid To Be Creative
If you are serious about improving your ecommerce SEO, you must start getting creative with your link-building tactics. The good news is that there are some different ways that you can go about this.
For example, you can find existing content with unlinked brand mentions and ask the site owner to add a link to your page. This is a relatively advanced tactic that can be very effective.
Another great technique is to use broken link building. This involves finding examples of links that no longer work, previously linked to pages on your competitor’s websites, and suggesting that they add a link to your content instead. This is a highly effective way to build quality links relevant to your product category.